Could the future of “Going to the Movies” be… not going at all?
With the release of PRIMA Cinema™, that could be exactly what consumers are in for. Imagine being able to watch a theatrical release of a highly anticipated movie without waiting in line, fighting crowds and all from the comfort of your own home theater. PRIMA Cinema™ has brought that to life, but not without a price.
THE ULTIMATE PRIVATE CINEMA™ EXPERIENCE
PRIMA Cinema™ presents theatrically released Hollywood films, in the comfort of your private home theater. Imagine hosting a red carpet premiere in your larger than life custom home theater for a cinematic experience unlike any other. Until PRIMA Cinema, only a select few entertainment insiders were able to screen a theatrically released film in their home. No longer. PRIMA Cinema allows you to invite family and friends to enjoy the ultimate Hollywood experience as you Redefine Movie Night™. Whether it’s an exquisite alien world in 3D, a mad chase through the streets of Paris or a steamy romance, PRIMA Cinema is your ticket to be First in Line, Every Time™ in your own private theater.
According to Prima in a CE Pro article, the sleek design, by BMW Designworks, plays movies at higher resolution than Blu-ray, along with 3D support and lossless digital surround sound to provide “the ultimate experience in the home.” PRIMA Cinema automatically pre-caches and stores theatrical released movie content over a broadband connection. Members browse for a movie, select, and watch … no buffering, no streaming, and no unwanted interruptions. Following the theatrical window, these films remain resident on the PRIMA Cinema Player for as long as they are playing in theaters.
At $35,000 and $500 per 2D movie viewing, the system is tailored for people who have private home cinemas and typically will wait several months for a the movie to come out on disc or celebrities who really can’t go out in public to catch a movie. The Prima Cinema system allows this portion of the movie appreciation public to enjoy films while they are socially current.