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Apple. The word is synonymous with cool technology. Along with the best personal computers in the world, Apple is a leader in mobile technology, digital music and tablet computing.

iPhone 7 dramatically improves the most important aspects of the iPhone experience. Features include dual 12MP cameras for high-resolution zoom, an f/1.8 aperture for great low-light photos and 4K video. Optical image stabilization. A 5.5-inch Retina HD display with wide color and 3D Touch. An A10 Fusion chip for up to 2x faster performance than iPhone 6. Touch ID. Faster LTE. The longest battery life in an iPhone. Immersive stereo sound, splash and water resistant, and iOS 10.

The iPad, available in sizes from the 7.9 inch mini 2 through the 12.9-inch Pro has come a long way. Still the defining mobile device, thin and light iPad boasts incredible personal computing power, deep color saturation, advanced iSight and FaceTime HD cameras, and fast wireless connectivity. Add up to 10 hours of battery life, Touch ID fingerprint sensor and an array of great apps for productivity and you’ve got the most capable iPad ever.

iPod touch is the perfect way to carry your music collection in your pocket. Now in 5 stunning colors. Listen to your favorite songs from iTunes and Apple Music. Enjoy the ultimate mobile gaming experience. With a new 8 MP iSight camera and an improved FaceTime HD camera, you can take some of the most stunning photos and videos you’ve ever captured. All on a 4-inch Retina display.

Now there are more ways than ever to enjoy music through Apple. iTunes organizes and plays your digital music and video on your computer, smartphone, tablet or Apple Watch. Apple Music offers millions of songs including exclusive releases you can’t get anywhere else. Once your sign up for your free, three-month trial (membership required after trial), you can add music to the collection you already have, like purchases from the iTunes Store and songs you’ve imported from CDs. Remember to check out AirPods, the new wireless way to listen to personal music.

Apple TV delivers an all-new experience with Touch and Siri, powerful new hardware, and great content, games and more on the App Store. In so many ways, TV has never been better. The shows are amazing. Live sports and news coverage go beyond anything you might have imagined. The options are almost dizzying. And the way you watch has evolved with apps. Apps give you control over what, when and where you want to watch. But something happened as we marched into this exciting new era. The overall TV experience got left behind. Apple TV simplifies it all. It’s designed for you to easily navigate and, most important, fully enjoy this new world of video apps. Apple TV is all you need for the way you watch today.

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